Variety reported that the live-action animated film Space Jam: A New Legacy, produced by Warner Bros. Pictures, NBA champion and the world’s top star LeBron James and the classic animated character Bugs Bunny, won $31.6 million in the first weekend in North America. At the box office, in 64 overseas markets, it won a box office of about 23 million U.S. dollars, a total of about 54.6 million U.S. dollars, far better than the production company's expectations.
According to reports, the production cost of Space Jam: A New Legacy is about US$150 million, and it is difficult to make a profit by ticket sales alone, but Warner Bros. Pictures does not believe that the box office is the only measure of the success of the game. Warner hopes that Space Jam: A New Legacy can arouse people's interest in subscribing to its online streaming media. In addition, the audience of Space Jam: A New Legacy is a market that the producer has always wanted to fight for. According to statistics, 53% of the audience who watched the film are men, and 52% of the audience are younger than 25 years old.
On the second weekend of Marvel’s new movie Black Widow North American release, the box office received US$26.5 million, a drop of nearly 70% compared to the first weekend’s box office. The American Association of Cinema Owners blamed the collapse of Black Widow box office on Disney’s choice to launch streaming media on the same day of the release. Strategy.
