Happy Death Day is about 90 minutes long and, past the first half-hour, every minute is dumber than the one before it.
There's a spunky charm to the Scream-meets-Groundhog Day thing, and the film is well-built. The problem is its chipper message.
The movie is no big deal, but its Groundhog Day conceit is kind of irresistible, and the genre blend seems right for this age of women seeking stability and empowerment.
What makes Death Day feel so fresh is that this is all played with a whopper of a wink, pulled off by the considerable comedic talents of star Jessica Rothe, who successfully juggles the horror/comedy mash-up.
This is one movie that no one needs to relive.
Doesn't seem to enjoy its own ridiculous concept enough, and yet refuses to stage any set pieces that feel honestly scary either.
Becoming a decent person requires an awful lot of dying in "Happy Death Day," a snappy horror-comedy with a gentle romantic spine.
Once the novelty of the genre swap wears off, you're just watching another inferior variation.
Campy, clever, thrilling and, most important, a delirious amount of horror fun that kicks off with the opening Universal logo and never slows down.