GamerTab That was an excellent one.

BlazeLime Strong and Moving!

ScoobyWell Great visuals, story delivers no surprises

Glucedee It's hard to see any effort in the film. There's no comedy to speak of, no real drama and, worst of all.

Chris Knipp The girl has mauve hair, an indication of the hipness of this couple who first meet on a smoke break in a Hong Kong alleyway. He's in advertising; she sells cosmetics. And his shirt is the same color, signaling an affinity this movie seeks to explore. A Hong Kong ordinance prohibited smoking in all indoor areas. Employees began gathering in gathering cliques they called "hot pot packs" to smoke outdoors, talk, and have fun. That's the starting point. There's much camaraderie and banter -- liberally laced with profanity -- among the "hot pot pack" that includes a man with round glasses, a girl with a knit cap, a Pakistani pizza man, a little uniformed hotel bellman -- and the couple- to-be, Jimmy (Shawn Yue) and Cherie (Miriam Yeung Chin Wah). The movie begins with a dramatization of a shaggy dog story about a man locked in car trunk in a parking lot who turns out to be a ghost. There's a lot of joking round, and things stay very light, becoming just a little romantic when Jimmy joins Cherie at a costume birthday party at a Karaoke bar -- except Cherie turns out to have a boyfriend, KK (Jo Kuk).Eventually he finds out about Jimmy (and we see how much fun he and Cherie are having together) and he gets jealous. Love in a Puff shows how romantic text messaging can be -- and how it can give away secrets if spied on. And when Cherie decides to switch to Jimmy's network so her SMS fees aren't too high, Jimmy's cohorts at work say she's too aggressive. Jimmy has just had a breakup with a girlfriend at work, and Cherie is older. These are the givens that do nothing but fuel the mutual attraction.This movie excels in its constant interplay of lightness and seriousness, in the way the milieu and the social world is sketched in, and in the great chemistry between Yeung and Yue. Their dialogue is breezy and sometimes touching. Dialogue in group scenes is feisty and provocative by sometimes strict Hong Kong standards; Love in a Puff caused some controversy, which could add to its hip gloss for locals. Some of the whimsy recalls romantic moments in Wong Kar-wai, but it's all more mundane, but enough to show that Wong's tropes are far from unique and sometimes come from Hong Kong pop culture. If only Pang had taken more breaks from the sit-com charm and stepped back a bit, he might have created a bit more magic. There is a bit of that with a silhouette-and-full-moon sequence of Cherie at the 80-minute mark, when the story reaches its make-or-break get-serious point. At film's end, the couple come to some kind of commitment, with Jimmy's Land Rover stalled on an overpass, appropriately enough by making serious plans to both give up smoking, and focus on each other. The apparent triviality of the subject matter, along with the modern urban couple's difficulty with communication (despite multiple platforms) is offset by wit and keen observation of little details every step of the way. This light, cinematic, amusing movie is appealing and fresh -- and has an assured polish, along with casual touches, like the little small-screen 16mm interviews that serve as occasional commentary. All in all, Love in a Puff is a delightful little piece of fluff, as casual as its lovers try to be. One online critic listed it as one of his top movies of 2010 and characterized it as "forgettable in an unforgettable way," and that's about right. Local commentaries say the film won't work dubbed in Mandarin because its Cantonese profanities are untranslatable and had the audiences in stitches throughout. Subtleties apart, the English titles give a fair sense of this pungency. Some little SMS tricks emerge too: for instance, if you type "i n 55!W !" it looks like nonsense or code, but turn the phone upside down and it reads "I MISS U!" Of such details are Puff's flavor and charm made. After its initially rocky debut in Hong Kong due to its profanity and heavy nicotine use, Love in a Puff has breezed along the festival route, appearing in Seattle, Melbourne, Tokyo, Palm Springs, landing in April 2011 at the San Francisco International Film Festival, where it was screened for this review. The original Chinese title is Chi ming yu chun giu, which means simply Jimmy and Cherie. I was not previously familiar with the work of this prolific 2000's Hong Kong director.

webmaster-3017 A light hearted and carefree Rom-Com of the year... Director Pang Ho Cheung rarely disappoints and his latest venture in Love in a Puff is suitably far less self-indulgence and more carefree and fun to watch. Together with the witty and interesting dialogue co-written by last year High Noon's Heiward Mak, Pang paces the film in almost real time fashion. From the sense of a throw-back to Woody Allen's classic Annie Hall by breaking the third wall with characters talking about love, life, fate and smoking to the real time technique similar to the elegantly viewed Before Sunrise. Pang has created a little masterpiece, slightly underrated, easy to go under the radar, but simply a movie for film lovers to embrace. Love in a Puff is the kind of film that isn't overtly directed, but rather the actors are allowed space to express themselves in real-time effect. Meeting people at a random ash-can in the back alleyway of Hong Kong is easily believable. After all, for all you smokers out there, how easy is it to share a light or two with a complete stranger with the possibility of striking up a laugh or two? The answer is yes. Pang plays with these premises and goes to the extreme in depicting smokers and constantly smoking. Smoking is what connected them in the first place and former queen of comedy, Miriam Yeung glows in her role as a matured yet simple girl torn between the end of a current relationship and the hope of beginning a new one. Likewise, Shawn Yue gives a career progressing performance as her younger love interest. Despite their best efforts on screen, the duo just somehow never clicks. While the dialogue and interaction between the two is more than interesting, the only evident problem is the lack of chemistry between the two leads. Surely their age difference was taken into account during the movie, but there is something that just stops the duo from kicking in the romantic sparkles. Good friends – yes, but lovers – a definite no-no. All in all, Love in a Puff might just feel like a lesser Pang Ho Cheung's effort, but in fact it is exactly that carefree and fun feeling which makes this film better than it should be. It is also a return to the trashy, witty, light hearted fun not seen since his earlier works. It might not mean much, but Love in a Puff is easily the most enjoyable and carefree and light hearted Rom-Com of the year...(Neo 2010) I rate it 8/10www.thehkneo.com

Harry T. Yung Time Out Hong Kong gives this delightful rom-com five stars out of six, calling it director PANG Ho-cheung's "minor masterpiece", for good reasons. While smoking provides the general backdrop and you do see an awful lot of puffing on screen, to place too much emphasis on this aspect would be missing the point. What Pang did was making clever use of the introduction of the indoor smoking ban legislation as a vehicle to sketch the contemporary environment and lifestyle of the urban late-twentyish and thirtyish. Nor should the contemporary nature of the courtship game be over-emphasized. What you see, that Pang has deftly depicted, is the he-and-she game that has been going on since the beginning of civilization: hide-and-seek, coy-and-bold, hard-to-get and all these variations. He has, however, done a fantastic job in bringing you right into the middle of the contemporary world.While Director Pang deserves a lot of credit, he had help. One is Heiward Mak, talented young director whose debut "High noon" (2008) has received wild acclaim. She is invited by Pang to be the co-scriptwriter, providing no doubt the most valuable angle from the fairer sex. Another is Roy Szeto who is sort of the consultant on how the new generation generally behaves, particularly in the department of obscenity, language-wise. I am not kidding and I do not worry about a libel suit from Szeto because this is properly on record, in the public domain: a radio interview with Director Pang. In fact, this has been quite an issue because the movie is rated Category III (the "R" equivalent) solely because of the swearing, case in point of the absolutely absurd rating system, or witless people who exercise it, but likely both. If you go by their yardstick, Martin Scorsese's "The departed" should have been completed banned, and Mark Wahlberg locked up for life! Enough venting. "Love in a puff" is everything you would want in a rom-com: witty and funny, brisk and breezy, believable and likable characters, innovative narration, tender as well as hilarious moments, and at times quite insightful. The two leads Miriam Yeung and Shawn Yue take the movie along capably while people in the supporting cast have their own moments too. And yes, Roy Szeto is one of them, giving a pitch-perfect portrayal of the contemporary educated and liberated corporate animal. Highly recommended.

DICK STEEL I don't smoke, but I will tell you that from time to time my admiration of the smokers is that camaraderie formed given the gathering of like-minded (erm, addicted?) folks within Singapore's context of the yellow box, where they are permitted to light up and puff to their hearts' content in public (now with even stricter regulations it must be 5m away from an building entrance). It's an "us against the world", but that doesn't faze them at all. In need of a light? Well, someone at the box will gladly assist you. Need another stick but have smoked your last? Somebody else can offer you one. For free. And not to mention the many talk-cock-sing-song sessions that occur, where the yellow box has evolved into a bona fide grapevine for news, jokes and gossips to be traded. This yellow box bonding is much envied.But of course that isn't reason enough to convert me, but it sure is reason enough for Hong Kong director Pang Ho-cheung to weave a romantic comedy based on this premise, and he does so with much aplomb in the opening scene being a direct result, that it just grabs you and holds your attention all the way until the end, with an astute sense and insightful capture of the essence and psyche of the modern day dating game. Being a young (though established) director, he combines the in-thing of today's technology, with SMS and doctored Facebook profile pictures into a commentary of sorts about the games people play when looking for love.Hong Kong too has similar strict regulations in the areas where one can smoke, and these are all explained in the film. Ho uses them as a social background to weave the story of two characters - the English title is nowhere remotely close to the Chinese one, which is "Jimmy and Cherie", named after the two characters played by Shawn Yue and Miriam Yeung, in a sort of Romeo and Juliet fashion and the likes. They meet at one of the smoking areas where they trade stories with folks from other parts of the neighbourhood, and soon become fast friends, hitting it off almost instantaneously after cosmetics salesgirl Cherie learns of the unfortunate infidelity of ad executive Jimmy's (soon to be ex) girlfriend, which provides enormous punctuations of laughter since she (and others not supposed to be in the loop) are sworn to secrecy.Despite their age gap (in real life as well) which is made explicitly known in the narrative, both Shawn and Miriam (last seen on screen some 3 years ago with Hooked on You, another Hong Kong romantic comedy I dig) share a lovable, natural chemistry which is hallmark of any great romance, despite roadblocks placed in their way like current relationships gone sour, and the questioning of the What If when someone else who does seem more like one's soulmate comes along. Unravelling itself over seven consecutive days, we follow these two wonderfully crafted characters as they hit it off, and quietly root for them to come together, though it's no mean feat, almost reminiscent of anyone's experience in a relationship when the beginning phase seems pretty awesome, until expectations start settling in and the mind games start to creep in.The jokes here are laugh a minute when the director gets his story to deliver punchline after punchline which worked almost all the time, and shows his unique knack at pace and knowing what works. Included are some documentary-reel like clips containing faux pas interviews with the characters which while a tangent from the main narrative, contains plenty of rip-roaring revelations that continue all the way until during the end credits (which contains those which don't exactly fit into the main narrative proper). The main theme from the soundtrack is also beautiful to listen to, and becomes instant earworm.This is another winner from Pang Ho-cheung, and is definitely highly recommended. I think it'll make its way to Singapore despite the focus on the smokes (with some redeeming factors), but surely, this is one film that will lose out tremendously if dubbed in Mandarin, since the colourful, fast-and-furiously delivered-only-in-Cantonese swear phrases will lose their shine (the audience was just going nuts!). Oh and thanks to this film, I will also want to try out the dry-ice toilet bowl effect, nothing like taking a heavenly dump!