Set in Mumbai in the 90s, the show focuses on an advertising agency, MTMC, which goes through a series of conflicts of North vs South, Hindi vs English and much more. The show focuses on the contrasting journey of two copywriters, Hema, and Amit. While Hema is from the city which makes the transition for him smooth, Amit is from Madhya Pradesh which puts forward different challenges for him.

Thinkistan (2019) is currently not available on any services.