You Don't Know Bo

2012 "Seeing was disbelieving."
8.1| 1h17m| NA| en| More Info
Released: 08 December 2012 Released
Producted By: ESPN Films
Country: United States of America
Budget: 0
Revenue: 0
Official Website: http://espn.go.com/30for30/film?page=you-dont-know-bo
Info

A close look at two-sport athlete Bo Jackson and the creation of a legend. Even without winning a Super Bowl or World Series, Bo will forever be known as a cultural icon and one of the most famous athletes of all time. This film will examine the truths and tall tales that surround Jackson, and how his seemingly impossible feats captured our collective imagination for an all-too-brief moment in time.

Genre

Documentary

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Director

Michael Bonfiglio

Production Companies

ESPN Films

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You Don't Know Bo Audience Reviews

Cortechba Overrated
Platicsco Good story, Not enough for a whole film
Loui Blair It's a feast for the eyes. But what really makes this dramedy work is the acting.
Cristal The movie really just wants to entertain people.
Woodyanders Bo Jackson was an exceptionally gifted and versatile athlete who was able to achieve iconic status playing both baseball and football alike in the late 1980's and early 1990's. This documentary does an excellent and affecting job of showing the man behind the large than life figure: Starting with his humble beginnings growing up poor in a small town in Alabama as an angry kid with a stutter (Bo would latter channel this anger into sports), then focusing on how he did track, baseball, and football in high school before going to college, and finally dwelling on how Bo became a beloved and ubiquitous individual due to the fact that he played (and excelled at) two sports with the Nike campaign cementing his super star status, one really gets a sense of what made Bo so remarkable back in the day (Bo's aptitude as an incredibly fast runner in particular gets addressed at length). Moreover, Bo himself comes across as a really modest, likable, and down to earth guy: He talks about his extraordinary athletic achievements in a disarmingly matter of fact manner and never seems remotely smug or arrogant, which makes it all the more poignant and devastating after a brutal hip injury abruptly curtailed his career as a professional football player (although to Bo's everlasting credit he did resume playing baseball in the wake of undergoing an extremely grueling rehabilitation process after having his damaged hip replaced). Although Bo never made it into either sport's Hall of Fame, he nonetheless left behind an impressive legacy just the same. A fine and illuminating portrait of a great athlete.
Sean Lamberger A very by-the-numbers summary of life in the spotlight for Bo Jackson. Though we get a few short sound bites from friends and teammates who knew him before he became a marketing slogan, the vast majority of this short film is spent breathlessly recounting his greatest hits in MLB and the NFL. There's plenty of material; Bo was truly one-of-a-kind and though his career flickered out early, for a short while it burned brighter than a supernova. I just kept waiting for something more than a long-form highlight reel, and evidently that wasn't the purpose of this exercise. An enjoyable trip down memory lane for anyone caught in Bo's thrall in the early '90s, it's not particularly intimate or revealing.
dgonset Director uses his-self as an "Expert" on Bo. Should have probably spent more time behind the camera. I love the 30 for 30 series and was excited to watch the Bo Jackson episode as the man was a movement in his day and to some extent his movement still carries on. With regards to this documentary, the expert opinions were overdone. It was a nice roster but it draws away from the reason we tuned in. To focus on the movement rather than the reason why the movement surrounding Bo Jackson was successful is to do Bo an injustice. Here was an athlete that was so gifted at such a high level that he excelled above other pros in not one but two different professional sports. The funny thing about this documentary is that much of the focus was on the phenomena that was Bo Jackson but we get little of WHY he was so great. Nike knew that all they had to do is focus on Bo's greatness and then show the shoe and sell the shoe by drawing similarities. The Nike employees even explain that in the documentary! The director decided to go heavy on expert opinions and ignore an already proved path! Give the people what they want! Keep your expert opinions to yourself! If I wanted to get someone's so called professional input on a football/baseball player id prob want it from someone who has something to do with sportsThat being said, based on the subject you can't say it isn't worth the 5 stars I gave. Def Wanted to give more, def expected more
jeffreygwilliams Another great doc by ESPN and the 30 for 30 crew.What I forgot is just how big Bo Jackson was in the late 80's. He might not of been as popular as MJ, but he probably came close.Another thing is checking out his stats, he never was great or elite in either sport, but he showed flashes of greatness, with baseball being a better overall career.What I didn't realize is Bo was thought of as a football player first, and no one gave any thought to him being a baseball player. Baseball is a sport where you see players nurtured for years and years regardless of physical gifts. Bo was basically able to step right in and make an impact with Royals almost immediately. He didn't use baseball as leverage, he seemed like he honestly enjoyed the game.Finally, what's sad is Bo is probably the last of the all-around athlete. Today, players must choose between baseball and football. Bo wanted to play both because he was a specimen and it just seemed natural.What Bo might be remembered for is the "Bo Knows" campaign. I remember when it first appeared and I was like "holy crap!" moment. It was hip, edgy, and effective. It was one of the great ad campaigns ever.